About Vital Food Group
We are an experienced full-service organisation in foodservice. We do this through our franchise brands Bakker Bart and Bagels & Beans, and through Bakerstreet as a full-service food partner. As the parent company of these three strong brands, we have built up a great deal of experience and achieved many successes over the years by continuously innovating and continuing to grow.
We believe foodservice is the most exciting industry there is. Through smart collaboration, we create added value for the brands, franchisees, partners and colleagues connected to us. Our ambition for the coming years is to further optimise, innovate and grow with our existing brands. At the same time, we are keen to connect with new partners and proven successful brands.
Vital Food Group is based in Utrecht, in the heart of the Netherlands, and generates consumer sales of more than EUR 300 million across 600 locations in 4 countries. This makes us one of the leading foodservice companies in the Netherlands.
The world of foodservice is always on the move, and so are we. At Vital Food Group, we work with the latest developments in technology, nutrition and sustainability. We are open to fresh ideas and challenge each other to get better every day.
Welcome to Bagels & Beans
Bagels & Bagels is a contemporary and distinctive bagel and espresso bar that brings a sense of calm, harmony and genuine human attention to today’s busy, highly connected and often unpredictable world.
With more than 90 locations in the Netherlands, Bagels & Beans has truly put the bagel on the map. Quite something for a brand that started in 1996 as a quirky breakfast and lunchroom on Ferdinand Bolstraat in Amsterdam’s De Pijp neighbourhood.
At Bagels & Beans, we serve bagels, not sandwiches. Alongside delicious filled bagels and coffee worth savouring to the very last sip, we love to treat our guests to tasty and wholesome options for breakfast, lunch, brunch or a snack in between.
Welcome to Bakker Bart
Bart’s Retail opened the first Bakker Bart in Nijmegen in 1977. Through franchising, Bakker Bart grew into the largest bakery chain in the Netherlands, with more than 135 stores across the country.
At Bakker Bart, it’s all about enjoyment. Whether you walk in for a crisp, freshly made roll, a cup of coffee served with a smile or a fully catered lunch, you are always welcome.
In recent years, we have also brought our hospitality into people’s homes. Through our meal delivery service, we have grown into the largest lunch delivery provider in the Netherlands. Since 2025, Bakker Bart To Go can also be found at Tango fuel and charging stations. And since 2026, around 15 Bakker Bart To Go locations have opened at NS railway stations.
Welcome to Bakerstreet
Bakerstreet helps foodservice formulas improve and grow. Since 1998, Bakerstreet has developed from a franchise lunch concept into an independent multi-brand operator.
As a full-service food partner, we develop, operate and facilitate various foodservice formulas. Attention is at the heart of everything we do. Attention to the concepts we create together with our clients, each with their own unique character. Attention to our products, with sustainability as a guiding principle. Attention to the teams who prepare hundreds of products every day. And, finally, attention to the guest, who we always want to send on their way with a smile.
At every step, we work closely with our clients’ teams. We build formulas that are not only unique, but also operationally feasible and scalable. Bakerstreet is a master of operational excellence.
Bakker Bart, Bagels & Beans and Bakerstreet do have:
Vital Food Group combines the strength of a compact family business with the expertise of an international player
Corevalues VFG
Attention
At Vital Food Group (VFG), we believe in the power of genuine hospitality. With a warm welcome and honest, delicious food and drinks, we strive to make life better, more enjoyable, and more flavorful for our guests. Day in, day out, our focus is attention – attention to our guests, our environment, and our partners.
Ambition
Our ambition is to become the best, most enjoyable, largest, and most sustainable company in lunch, breakfast, coffee, and snacks. Our ambtion knows no borders, both litteraly and figuratively.
Family culture
VFG is powered by passionate foodies with high energy. We move fast, think entrepreneurially and combine all the strengths of a close-knit family business with the ability to perform at the level of major (international) foodservice operators and location owners.